10 Things to Check If Your Business Is Invisible on AI Search

If your business is not showing up when people search on AI platforms, one or more of these 10 issues is likely the cause. Go through each item and check where your business stands.

1. 1

   Search for your business on ChatGPT

   Open ChatGPT and type "best [your service] in [your city]". Does your business appear in the response? If not, AI does not know about you.

2. 2

   Search on Perplexity

   Do the same search on Perplexity.ai. Check whether your business name, website, or services are mentioned in the answer or sources.

3. 3

   Check Google AI Overviews

   Search on Google and look for the AI Overview box at the top. Is your business referenced in the AI-generated answer?

4. 4

   Check your Google Business Profile

   Is your Google Business Profile complete with correct name, address, phone, hours, categories, photos, and at least 5 reviews? Incomplete profiles reduce AI visibility.

5. 5

   Check your website for schema markup

   Does your website have structured data (JSON-LD schema)? AI engines use schema to understand your business. Check at search.google.com/test/rich-results.

6. 6

   Check your website content depth

   Does each service page have at least 500 words of detailed, helpful content? Thin pages with just a few sentences are invisible to AI.

7. 7

   Check for FAQ sections

   Does your website have FAQ sections with real questions and detailed answers? AI engines love FAQ content because it directly matches how people ask questions.

8. 8

   Check NAP consistency

   Is your business Name, Address, and Phone number identical everywhere — your website, Google Business Profile, social media, and directories? Inconsistency confuses AI.

9. 9

   Check your website speed

   Test at pagespeed.web.dev. A slow website gets deprioritised by both Google and AI engines. Aim for a Performance score above 80.

10. 10

    Check for authoritative mentions

    Is your business mentioned on other reputable websites, directories, or publications? AI engines trust businesses that are referenced by other trusted sources.