Cookie Policy

This Cookie Policy explains how OptiScale Advisors uses cookies and similar tracking technologies on our website. We want to be transparent about what information we collect and why, so you can make informed choices about your privacy.

What Are Cookies?

Cookies are small text files that websites place on your device (computer, phone, or tablet) when you visit them. They help websites remember information about your visit, like your preferences and actions. Cookies make your browsing experience smoother and more personalized.

Think of cookies like a library card—they help the website recognize you when you return and remember where you left off.

Why We Use Cookies

We use cookies to:

• Remember your preferences – So you don't have to re-enter information on every visit
• Understand how you use our site – To improve your experience and make our content more useful
• Analyze website performance – To see what's working well and what needs improvement
• Provide better service – To personalize content and functionality for you
• Track conversions – To measure the effectiveness of our marketing efforts

Types of Cookies We Use

1. Essential Cookies (Required)

These cookies are necessary for our website to function properly. They enable basic features like page navigation, form submissions, and security. Without these cookies, our website can't work correctly.

2. Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track:

• Number of visitors to our site
• Which pages are most popular
• How long people stay on each page
• Where visitors come from (search engines, social media, etc.)
• What devices and browsers people use

3. Functionality Cookies (Optional)

These cookies allow our website to remember choices you make (like your language preference or region) and provide enhanced, personalized features. They may also remember changes you've made to text size, fonts, and other customizable parts of our website.

4. Marketing Cookies (Optional)

These cookies track your online activity to help us deliver more relevant advertising. They remember websites you've visited and share this information with other parties like advertisers. We use these to:

• Show you relevant ads on other websites
• Measure the effectiveness of our advertising campaigns
• Limit the number of times you see the same ad

Specific Cookies We Use

Cookie Name	Purpose	Duration	Type
_ga	Google Analytics - Distinguishes unique users	2 years	Analytics
_gid	Google Analytics - Distinguishes unique users	24 hours	Analytics
_gat	Google Analytics - Throttles request rate	1 minute	Analytics
session_id	Maintains your session while browsing	Session	Essential
preferences	Remembers your site preferences	1 year	Functionality

Third-Party Cookies

Some cookies on our website are set by third-party services we use:

Google Analytics

We use Google Analytics to understand how visitors use our site. Google may use this data to personalize ads in its advertising network. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Cal.com (Booking System)

Our appointment booking system uses cookies to manage your booking sessions and preferences. These cookies are necessary for the booking functionality to work.

EmailJS

Our contact forms use EmailJS to send messages. This service may set cookies to prevent spam and abuse.

How to Control Cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View what cookies are stored and delete them individually
• Block all cookies from being set
• Block third-party cookies only
• Clear all cookies when you close your browser
• Set exceptions for specific websites

Here's how to manage cookies in popular browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Cookies

Opt-Out Links

You can opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Add-on
• Advertising: Visit Digital Advertising Alliance or Your Online Choices

Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you don't want to be tracked. However, there's no industry standard for how websites should respond to these signals. Currently, our website doesn't respond to Do Not Track signals, but we respect your right to control cookies through other means described above.

Mobile Devices

Mobile devices use identifiers rather than cookies. You can control these through your device settings:

• iOS: Settings → Privacy → Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. When we make significant changes, we'll update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Your Consent

By using our website, you consent to our use of cookies as described in this Cookie Policy. If you don't agree, you can disable cookies in your browser settings or stop using our website.

More Information About Privacy

This Cookie Policy is part of our broader commitment to your privacy. For more information about how we collect, use, and protect your personal data, please read our Privacy Policy.