Privacy Policy

At OptiScale Advisors, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or use our services. We've written this in plain English so you can understand exactly what happens with your data.

The Information We Collect

Information You Give Us Directly

When you interact with our website or services, you might share information with us, including:

• Contact Information: Your name, email address, phone number, and company name when you fill out forms or contact us
• Business Information: Details about your business, website URL, industry, and specific needs when you request our services
• Communication Records: Emails, messages, and notes from our conversations with you
• Payment Information: Billing details when you purchase our services (processed securely through third-party payment processors)

Information We Collect Automatically

When you visit our website, we automatically collect some technical information:

• Usage Data: Pages you visit, time spent on pages, links you click, and how you navigate our site
• Device Information: Your IP address, browser type, operating system, and device identifiers
• Location Data: General geographic location based on your IP address
• Cookies and Similar Technologies: Small files stored on your device to remember your preferences (see our Cookie Policy for details)

How We Use Your Information

We use the information we collect to:

• Provide Our Services: Deliver the SEO consulting, website development, and optimization services you request
• Communicate with You: Respond to your inquiries, send service updates, and provide customer support
• Improve Our Website: Understand how visitors use our site and make it better
• Send Marketing Communications: Share helpful content, tips, and updates about our services (you can opt out anytime)
• Analyze and Research: Study trends and measure the effectiveness of our services
• Protect Our Business: Prevent fraud, enforce our terms, and comply with legal obligations

How We Share Your Information

We may share your information with:

Service Providers

We work with trusted third-party companies that help us run our business, such as:

• Email service providers (like EmailJS) to send communications
• Analytics services (like Google Analytics) to understand website usage
• Hosting providers to keep our website running
• Payment processors to handle transactions securely

These companies can only use your information to help us provide services to you.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our legal rights and safety.

Business Transfers

If we merge with or are acquired by another company, your information may be transferred as part of that transaction.

Your Privacy Rights

You have important rights regarding your personal information:

• Access: You can request a copy of the personal information we have about you
• Correction: You can ask us to update or correct inaccurate information
• Deletion: You can request that we delete your personal information (with some exceptions)
• Opt-Out: You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link
• Data Portability: You can request your data in a commonly used format
• Object: You can object to certain processing of your information

To exercise any of these rights, please contact us at [email protected].

How We Protect Your Information

We take data security seriously and implement appropriate measures to protect your information:

• SSL encryption on our website to protect data in transit
• Secure servers and databases with access controls
• Regular security assessments and updates
• Limited employee access to personal information on a need-to-know basis
• Secure payment processing through trusted third-party providers

However, no system is 100% secure. We do our best to protect your information, but we cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

For detailed information about the cookies we use, please see our Cookie Policy.

Third-Party Links

Our website may contain links to other websites (like our social media profiles or partner sites). We're not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before sharing any information.

Children's Privacy

Our services are not intended for children under 13 years old. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

International Data Transfers

We operate globally and may transfer your information to countries outside your home country, including India and the United States. When we do this, we ensure appropriate safeguards are in place to protect your information according to this Privacy Policy.

Data Retention

We keep your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we securely delete or anonymize it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we make significant changes, we'll notify you by email or through a notice on our website. The "Last Updated" date at the top of this page shows when the policy was last revised.

California Privacy Rights

If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to delete personal information we have about you
• Right to opt-out of the sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising your privacy rights

European Privacy Rights

If you're in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the rights mentioned in the "Your Privacy Rights" section above. Our legal basis for processing your information includes:

• Your consent (which you can withdraw at any time)
• Performance of our contract with you
• Compliance with legal obligations
• Our legitimate business interests